The great news for site owners - there are many places on the web where they are able to get Zen Cart templates that use their specific organization color scheme and branding. By using Zen Cart themes it enables the website to use the colors and branding associated with a certain brand or possibly an established brick and mortar retailer. It is very important to have a standard branding and color scheme shared by all facets of a business.
Of course a webpage owner may hire a web designer to give his online store a highly customized look, but it has some disadvantages nevertheless. Lets find out what they are. The fist point - it's the time needed to find the right designer with the needed skill set. Designing for Zen Cart is quite different from designing web sites using the more widespread HTML and CSS languages. So you need to find a designer who knows how to design specifically on the WordPress platform.
Also think about the time it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured quality Zen Cart templates is definitely the route to take.
The upside to hiring a designer to give your site a custom look is that you will have an original design that helps your web site and business be noticeable among the others. No doubt your web-site is normally the first impression a customer has of your business- do not miss this opportunity!
Do not ignore the fact a professionally designed webpage instills confidence in your products and helps keep customers on your web site, increasing the odds of them making a purchase.
